Erin Marie Photography is a wedding and portrait photographer in Upstate New York. Erin serves her couples through a curated experience that captures their most intimate and magical moments.
Erin came to us to work on a complete brand strategy, brand identity, website design, and marketing collateral that would help her reach her ideal clients intentionally.
We started with market research and determining who she was wanting to serve. Using our signature brand strategy we were able to develop Erin Marie Photography's brand positioning, voice, and messaging. That strategic brand strategy allowed us to create a brand identity that would captivate and convert her dream clients consistently.
Kate K. McCarthy is a Business and Brand Mentor who works with small business owners & creative entrepreneurs to clarify their brand and help them take action on their biggest goals and dreams. She educates and empowers her clients by diving deep into self awareness, clarity, and taking brave action to help them create a business and life they love!
Kate came to us to work on a full rebrand. We started with the brand strategy and developing a brand that aligned with her ideal clients and goals. Then we took that strategy and turned it into a comprehensive visual identity. We also created a custom conversion focused website to help her engage her audience even further.
Finally, we focused on a marketing strategy that will help her leverage the things she is already doing in her business and the new things she wants to introduce. We built a very detailed customer journey map and how she can market and sell to them at each stage. We finalized this project by sending a comprehensive 6-month marketing plan, tracking documents, videos, and calendar to help her stay on track as she executes this plan!
Black Monarchy is a boutique shop located in Buffalo, NY and is run by designer and founder Phylicia Dove. Phylicia sources unique clothing and accessory items from around the globe, bringing the world to Buffalo. Black Monarchy has won numerous awards and accolades for its innovative approach to boutique shops and the quality of the products it provides.
Phylicia came to us looking for a website overhaul and to make sure her e-commerce experience was on par with the brand she was building. We started with a comprehensive website strategy session, ideal customer research, and taking a look at her brand strategy. From there we built out a custom e-commerce website that has helped her increase sales and traffic.
Age Later Aesthetics is a a boutique spa and massage studio run by Jessica Gaisford. Jessica provides her clients with everything from massages to skin care and support in order to help her clients feel confident and beautiful in their skin.
Jessica came to me looking for a complete rebrand that would attract her ideal clients and set her apart in a saturated market. We started by going through our comprehensive brand strategy process that helped us uncover her unique brand positioning and messaging. This strategy turned into a one-of-a-kind brand identity. From there we crafted a a custom website that allowed her clients to book their appointments directly from her site as she wanted to make sure it was a seamless experience for new and returning visitors.
We rounded this project out with custom stationary, brochures, and business cards that would allow her to have a cohesive presence wherever she went.
Love & Spreadsheets is run by Sarah Hayes, a Systems Strategist and an Online Business Manager. She serves her clients by helping them get their businesses organized and running like a well oiled machine. Sarah helps businesses manage the day-to-day operations and make sure they are achieving the goals they set out to.
Sarah came to be for a rebrand as she was refining and pivoting her business. We started with brand strategy and moved into brand identity. The ampersand was an important piece of her brand identity and so we made sure it stood out and made a statement within her logo. From there we created a set of over 10 custom icons for her brand and website.
Lastly, we helped optimize and refine her current website through design tweaks and full-service SEO. We conducted competitive analysis research, keyword research, and content analysis to be able to optimize the website.
Kate K. McCarthy is a Business and Brand Mentor who works with small business owners & creative entrepreneurs to clarify their brand and help them take action on their biggest goals and dreams. She educates and empowers her clients by